TikTok
TikTok
Here is a TikTok advertisement that I created for Water Wizz. The concept of this ad was to be fun and show off the park and its features, while simultaneously NOT feeling like an advertisement, instead feeling like something people will genuinely want to watch for enjoyment, which is the type of content that performs best on the TikTok platform.
When I took over the Water Wizz of Cape Cod TikTok account it only had less than 2000 followers, with the most viewed video having approximately 3000 views. Within my time at the company, I was able to grow the following to over 40,000 followers, that’s +38,000 net follower growth, with several viral videos reaching 3.5 million+ views!
On a daily basis, children and parents would come to the park boasting about how much they love our TikTok, and how they just had to come visit after seeing our TikTok.
I manage the Apollo Safety LinkedIn page as a high-performing B2B channel focused on driving brand awareness, lead generation, and industry authority in the gas detection and safety sector. Since taking over, I have implemented a consistent content strategy built around technical education, industry news, and human-centered storytelling, resulting in significant growth across all key performance indicators.
Key Results:
3x increase in monthly impressions within 90 days
2x growth in follower count
60%+ average engagement rate on targeted posts
Direct inbound inquiries from safety distributors and industrial clients
Clear ROI through content-driven conversions and trade show lead nurturing
By leveraging platform-native tools, data-backed optimization, and trend-conscious B2B messaging, I have turned Apollo Safety’s LinkedIn presence into a reliable pipeline for brand trust and business development.
Curating content towards Facebook’s more mature audience meant creating different content than for the primarily Gen Z and millennial TikTok. Specifying this content curation led to the success of the page.
Growing Apollo Safety’s Facebook Presence
With a focus on consistent posting, branding, and meaningful Calls to Action, I was able to increase their online presence and generate ROI through their Facebook Platform.
Feed Posts, Reels & Stories
Instagram is an extremely unique platform curation-wise because of its many different abilities, such as Reels, Stories, and traditional feed posts.
Reels can be an entertaining way to capture audiences, similar to TikTok but utilizing a wildly different algorithm.
I believe Stories are best utilized with interactive elements, the more interaction your guest participates in, the more the algorithm will push your posts. It’s also a great way to share content without cluttering your feed.
Your traditional Instagram feed posts are the bread and butter of the website, and keeping to your aesthetic brand specifications can push your company to the next level.
