📱 Case Study 1: TikTok Growth for Water Park
Project: Organic TikTok Growth – Water Wizz
Goal: Build an engaging online presence for a regional water park with no existing TikTok strategy.
My Role: Sole creator and manager of all content, scheduling, and performance tracking.
Approach:
Identified viral trends and repurposed them to fit family-friendly and park-specific messaging.
Filmed and edited original footage featuring staff, attractions, and guest experiences.
Used humor, relatability, and emotion to drive engagement.
Results:
Grew TikTok from 0 to 40,000+ followers in under 3 months
Created multiple viral videos with over 5 million views
Directly contributed to a record-breaking online ticket sales month during peak season
📬 Case Study 2: Calibration Contract Awareness Campaign
Project: “4 Levels of Peace of Mind” Campaign
Goal: Educate customers on the benefits of calibration/service contracts to increase post-sale retention.
My Role: Messaging, visual design, social content, and email marketing automation.
Approach:
Created clear, tiered contract messaging: Bronze, Silver, Gold, and Platinum.
Designed social graphics, trade show visuals, and flyers.
Wrote email automation triggered after quote views or meter purchases.
Results:
Email marketing automation open rate increased to an average of 42%
Increased service contract sign-ups by 28% over the quarter
Reduced post-sale service confusion with a clear customer pathway
Created consistent messaging for use by sales reps and customer service
